Archive for: May, 2023

5 Most Common Direct Mail Mistakes

May 27 2023 Published by admin under Uncategorized

There’s nothing worse than witnessing your money being wasted on a direct mail campaign that just didn’t get your phone ringing or send customers through your door. When it happens, it’s likely not the direct mail delivery method, but your actual campaign that flopped. Here are the five most common mistakes most businesses make.

1. Your direct mail list targeted the wrong customer: Not spending enough time and money on the list itself that targets your best type of consumer is a major campaign deal-breaker. Quite often we throw a campaign together without a thought to what kind of marketing list we are going to use. We find out later that the direct mail piece, the message and the call to action was perfect but the list, which we rushed to purchase without checking the validity and the integrity of the list broker has let us down.

Due your diligence and find a reputable list broker and explore the quality of the list. The types of consumers on the list can sometimes change the direction of what kind of marketing message you are going to use if you happen to find another target market ready to buy your product or service.

2. Your direct mail campaign wasn’t tested: Testing your campaign is a necessity. More than half of our customers will give us their direct mail campaign, the list and then fail to provide us with some parameters on changing how the mailing piece looks. There are so many things to test such as the color of the envelope, size of the piece, the message, making it lumpy and so on.

To test the headline, the direct mail piece design, the overall message and power of the call to action, put yourself in the mindset of your customer and be a test junkie. You will find you will be consistently doubling and tripling the money brought in on a campaign when you test the effectiveness of the campaign.

3. Your direct mail campaign didn’t separate features from benefits: Stress the benefits to the customer in your marketing message as opposed to the features of your product or service. The customer does not care about the fancy features of your product. As a matter of fact, they do not have the time to listen to how great you are; they want results. What kind of results can your customer achieve by using your product?

Features are the objective facts about your product or service (size, color, appearance, usability) while benefits state what the product or service does for a customer (makes money, saves money, heals, saves time, etc.) Make sure you clearly tell your readers what your product or service can do for them and how they will benefits from using it.

4. Your direct mail campaign didn’t have a call to action: Even if the intent of your campaign is to reach potential customers and make them aware of your product or service, you still need to have an offer. What is a campaign good for if you do not have an offer? Even just asking for the order in your message is good enough to get you results.

Your readers need to be prompted to take action and it’s your job to offer the right incentive for them to do so. Research what kind of offers you are going to make and be sure it is compelling and benefit driven.

5. Your direct mail campaign was a one-time deal: On average, people need to see or hear an advertising message seven times before they take some sort of action. Mailing out a campaign just once doesn’t do the trick. It’s called a “campaign” for a reason and entails multiple mailings to be the most effective. It’s not your customer’s job to keep your information and recall it when they need it; it’s your job to always be in front of them.

Be sure to follow-up with your potential customers, either by multiple direct mailings or phone calls or a combination. It’s important to time your campaign well and stay top-of-mind, especially when your customer is in need of your product or service.

A direct mail campaign is an investment with the potential for great returns. Don’t make the common mistakes many businesses do. With a winning marketing combination and the right tools and messages, your campaign can come out shining.

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Direct Response Marketing

May 26 2023 Published by admin under Uncategorized

There are plenty of marketing strategies that exists today. It is just up to the budget or marketing objectives on which kind of strategy to choose from. One intriguing kind of marketing strategy that is still making waves nowadays is the direct response marketing.

So what is really direct response marketing? Just like any kind of marketing, it is a strategy that promotes the product and service and entices prospective buyers to purchase it. The only thing that differs from other kinds of marketing strategy is that it requests a direct response from the people that are approached. The good thing about this kind of marketing strategy is that it will give companies direct reply and that alone is an advantage because the business can quantify the response directly. With this result, an action plan can be drawn out so that optimum result would be achieved.

Books and other references online cite that there are four characteristics for this kind of marketing. 1st characteristic is it gives out an offer. This is not unique for this strategy but rather common for all marketing strategy. 2nd characteristic is that it gives out information. This characteristic also applies to almost all marketing strategy. The 3rd characteristic invokes a call to action. This characteristic is unique for this type of marketing because it compels buyers to make a decision on the spot. The last characteristic is that it provides the avenue for the reply. The avenue can be in the form of toll free number, email or website.

The best example for this type of marketing is the direct response TV commercials. This type of advertisement has been going on and has proven to be quite effective due to the large market who is watching TV.

There is another example that is quite making progress. It is through the use of the internet. Videos are uploaded to video hosting site and then embedded to the company website. These are making a profit nowadays because of its cost effectiveness and its ingenuity. Compared to direct response TV commercials, this is only a fraction of the cost because usually video hosting sites are free to use. This avenue is making a hit because almost everyone is using the internet. The market for the internet is global rather that of direct response TV commercials wherein it is limited to the frequency of the TV station. It has been projected that this kind of marketing will surpass that of any type of infomercial or any type of telemarketing.

The technique for this kind of marketing in order for it to be successful is that it must be one of a kind and it must stand out among the rest. This marketing must also target a specific market so that the offer or the information being disseminated match the wants or needs of the buyers. It does not also hurt if the graphics or the content is of best quality so that it would make it more appealing. Following these simple steps will make this marketing strategy click and rake in rewards for the company.

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Internet Marketing – How To Turn Your Internet Business Into A Cash Register!

May 25 2023 Published by admin under Uncategorized

Every Internet marketer dreams of increasing their sales. In this article, I’m going to show you how to turn your Internet business into a virtual cash register that pumps out more and more cash for you.

Here are some tactics you might want to consider implementing in your online business to increase your sales and profits:

1. Upselling

Upselling is used in many businesses and establishments. The most famous use of upselling involves the typical McDonalds server asking you if you want to upsize your meal. By offering your customers more options after he is committed to buying, you can easily make more profits.

2. Cross-selling

Cross-selling involves offering similar packages/parts to your customer when he buys one of your products. These packages/parts help enhance his experience when buys that product. For example, if you buy an iPod, the salesman might offer you enhanced headphones to come with it.

3. Downselling

Downselling usually occurs online when the upsell is rejected by the customer. He is offered a lower-cost deal with less benefits but this usually comes at a lower-cost so it’s still an opportunity to grab more sales.

4. One-Time Offer

The one-time offer is usually shown after someone subscribes to your newsletter or buys one of your products. It’s a special deal that is only shown once. Because of this, the effect in the increase in sales is often great.

5. Discount deals

Offering special discount deals for special occasions like holidays, your birthday etc can help give a boost to sales of your product. You can limit the sale to a few days to up the scarcity factor.

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The Survivors of 2009 – An Ode to Multi-Channel Marketing

May 24 2023 Published by admin under Uncategorized

The marketing battlefield has changed!
Don’t use a bayonet when you can go laser.
You MUST go “social”
You MUST get “networked”
You MUST be everywhere in order to be somewhere
The customer is no longer on the couch!
She is no longer channel surfing
He does not look … he finds!
She rides virtual waves
From her handheld
He Texts, IM’s, Nudges, Posts, and Sends
You must learn their new language
Of twitting and facing and spacing and tubing
This is a non-traditional, non-virtual place
Where SEO is the new Dewey Decimal System
Where branding messages drift like space junk
Unless they are grounded and focused
Unless they are strategic and bold.
This is not Ladies Home Journal, or Redbook “speak”
You must know how to “tweet”
This is War!
Bring in your first Expeditionary Forces
And find the buyer where they are NOW
In the blurts and cries of blogosphere
In the recesses of me and mine
In the pasted spaces and faces
In the nooks and books
Where thermal imaging
And E-guerrilla warfare
Hunts for impressions
And the footprints in the jungle are
Pay-Per-Clicks on a page
Where you prepare for the short haul
Because it will change in a flash
And you will to hit a virtual wall
And it will be tough before it gets easy
Because this is not for the faint of heart
This is not about “booking and waiting”
It is about “creating and making”
It is about “finding and surviving”
The virtual here and now
In this brave new day
Of 2009.

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Common Problems to Marketing Success – Part 6 – Limited Mindset

May 23 2023 Published by admin under Uncategorized

In the world of business marketing success, it is frequently the little things that kill momentum, hinder achieving goals, or impeding company growth. Having a limited business mindset is not a small thing and is one of the most destructive problems to marketing success. By limited mindset we are talking about the issue of listening to the wrong people.

There are so many gurus, so many magic buttons, so many perfect programs and so many marketing strategies, all designed to make everyone instant millionaires. In most cases the only one getting rich is the creator of the “program” itself. It is amazing the testimonies of marketers who are making astronomical sums of money from these programs and when closely examined, they spent almost as much on the marketing as they did in making this money. Thank goodness there are tried and true courses and programs that can help marketers and small business owners meet with real financial success. Mindset is ninety percent of the equation for success in every area of life. The limited mindset will wreck havoc with business success.

Individuals who listen to the wrong people will spin their wheels with “false efficiencies” and not target real success. Hours will be wasted in front of a computer but only a small fraction of capabilities will be achieved. The marketer will get stuck dealing with the same problems over and over again holding him/her back from making any real progress. I have watched these scenarios take place time and again because the business mindset has not been established.

Rectifying the limited mindset is not difficult for most aspiring business entrepreneurs. The answer is to get rid of the “stinking thinking” and actions that cause the marketer to do the same things over and over again and not meet with success. There are good CD’s and books on the business mindset. The internet is loaded with articles and materials that can help the limited mindset problem. I am blessed, as my employer, is so gifted in this area of helping people. Her book, “When You Can Walk on Water, Why Take The Boat”, has turned me and thousands of others around. I encourage you to win the battle of the mindset, and you too, can walk on the water of success.

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Direct Sales – Can You Make Full-Time Money In A Home Party Plan Business?

May 22 2023 Published by admin under Uncategorized

If you are looking to make money with a home business and you are considering joining one of the Direct Sales Companies, there are a few things you need to consider before going down the network marketing path.

Most recruiting consultants with a Direct Sales company will tell you that you can make a lot of money by joining their company and working the business on a full-time basis. While that is true for some people…the real truth is…only a small percentage of those in network marketing make thousands of dollars each month. Furthermore, for the few who do make the larger amounts of money in Direct Sales, those people have been in the business for a couple of years. You will not make millions and you certainly won’t make a lot of money overnight.

Working a home party plan type of business takes a lot of hard work and it does cost money! If any recruiter tells you that business is so good and that customers run to you without you having to do anything…that is a lie. Customers never magically find a home business consultant. You will have to spend consistent time each and every week promoting and marketing your business for it to be a success. Furthermore…you will have on-going business expenses such as ordering new catalogs, order forms, mailing supplies, samples and if you are promoting that business online, you will have internet expenses as well. Having a home party plan business isn’t always cheap.

In addition to the expenses there is the “time” factor. Will you have a minimum of 15 hours a week to work on your business? You will need to call up people you know to try to get party bookings and orders. You will need to spend time on advertising, marketing and networking for your business and after all of that is done, you will be responsible for conducting parties in your hostesses homes. If you want to make decent money you will need to recruit and train those who join your team. All of this can add up to 15+ hours per week! If you have the time…then a Direct Sales company may be for you.

The upside to having this type of business is that if you are willing to commit the time, energy, hard work and money to working and marketing this type of business…it can eventually make you a full-time income. For most consultants, it takes a minimum of 1 year before that full-time income is generated.

Can you make full-time money in a home party plan business? Yes you can! However, you will have to work your butt off to make it a success and you will need to choose the right company and leader to work with you to achieve business success.

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Direct Mail Marketing and Direct Mail Strategies for Gift Basket Companies

May 21 2023 Published by admin under Uncategorized

Selling gift baskets is not easy and getting a gift basket company going is a marketing challenge in all regards. The challenge is to get a substantial base of customers and allow for the word-of-mouth advertising and referral base to build from there. Only one problem with this, how do you get the first batch of solid customers?

Well, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, Direct Mail Marketing and Direct Mail Strategies for Gift Basket Companies make sense for a lot of reasons. Direct-mail marketing is inexpensive and the return on investment is better than most other forms of advertising for gift basket type companies.

It is recommended that you send out the direct-mail marketing pieces to all those businesses and high net worth households within a 15-mile radius. Gift basket companies have found success by sending out direct-mail marketing coupon packages at least once per quarter. You might also make sure you send personalized direct mail pieces to all the businesses in town, get a list from City Hall of Business Licenses and from the Chamber of Commerce too.

If you wish to expand your gift basket company I would recommend direct-mail marketing and direct mailing strategies as part of your market mix and advertising program. Please consider all this in 2006.

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Increasing Leveraged Sales Through Email Marketing

May 19 2023 Published by admin under Uncategorized

Leveraged sales are a vital life flow in your MLM business. However, they can fade away if one only relies on their website to sell. It’s time to invoke the power of email and offer your products or personal services through direct contact. Some feel like this is impersonal, but in reality, it’s more effective and more cost efficient to market directly to those on an email list than through paid advertising. Especially if you get the blend of content right with your promotional offers. This can be tricky but a quick walk through can help you decide for yourself on which path is the best to take.

Leveraged Sales and Your Email Marketing Platform

Your email marketing provider has the tools you need to create effective leveraged sales emails that can bring in nice dividends from your time and effort. A cautionary warning, you must provide an opt-out for current subscribers if they don’t want these types of emails. You can offer a separate email list they can subscribe to if they only want informational resources. In this way you can keep your churn rate from climbing and keep your emails rolling out with the right content. This is why you must be transparent on your sign-up forms for each of your lists.

As you consider your next move with your leveraged sales emails, you may want to blend in some graphics, links, your offers and your unsubscribe link. The emails do not have to be super long or intensive. They should get to the point quickly, offer free and valuable advice or guidance and then offer a paid option for your subscriber. One of the best formulas for promotional emails is the 60/40 ratio, where 60% is helpful and valuable information that is free and the other 40% goes into your paid options, the features and other specifications to help them make a decision.

Offering an Opt-out for Leveraged Sale emails

On each leveraged sales email, you have to offer an opt-out link at the bottom or at the top of the email. This ensures that your subscribers can leave the list if they chose to do so. Earning subscribers is important, this shows that they are interested in hearing from you. So, respect them by offering them a tool to opt-out or subscribe to another list. Losing subscribers doesn’t feel good, but you can always earn more.

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Learn Internet Marketing – Is Your Content Costing You Sales?

May 17 2023 Published by admin under Uncategorized

One of the first things you will face when you learn Internet marketing is that your website needs to be the place that sells your product or service. Websites are not always needed by the Internet marketer as some market directly to an third party website. But in most instances they are of great value to any Internet business.

It is crucial that when your build your website that the content you employ is fresh, contains relevant material and is informative to the reader. Your reader should be able to access the material quickly and easily and the content is required to be accurate and up to date.

One of the costliest mistakes you can also make is not giving enough thought and consideration to your content. When you take the time to learn Internet marketing basics one of many key phrases you might hear is “content is king”. This it as true today as it has ever been and the success of your website could depend on this greatly.

Here are some tips to make sure you do not make these costly mistakes.

1: First Impressions.

The first 5 seconds on arriving at your website will dictate if your potential customer is going to stay to browse more. It will set the tone for your business and the services or products you are selling. The initial impression of the web site to the visitor is key. Poorly written content that is not interesting or promoting to your customer what they are trying to find will lead the customer away onto the next website in their search.

2: Content Sells.

The amount of sales you make on a given website will be directly related to the quality of the content. Good quality and informative content will capture your readers imagination and fulfill the need that they have. Write your content to engage your reader, promote your products in a stimulating and informative way that naturally leads the reader to investigate further. The longer someone spends on your website the higher the probabilities become of making a sale.

Never forget that if you are selling a services or products that the content must reflect accurately that product or service. At the same time it must be compelling to the reader to initiate a sale.

However, it should be done in a way that smooths the way to the sale as opposed to being “in the face” type sales copy. This is especially true for anyone who is in a highly competitive market where a customer can be weary of the “Buy This Product Now” pages and needs more information before placing a purchase.

3: Being Found

Being found by the search engines is an absolute pre-requisite for a successful profit making website. Your focus here should be to get, at the very least, on page one of google. Well written content consisting of your primary keywords and phrases will push your page up in the rankings. You only need to follow general SEO rules here, so do not spam your content with keywords. Spamming your keywords makes your content read badly and looks horrible on the page to the reader.

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Offline Marketing Secrets

May 16 2023 Published by admin under Uncategorized

There are a few offline marketing secrets that I would like to share with you today in this article. The offline marketing secrets are secrets that you more than likely have never heard of before, so brace yourself for the stunning information that I am about to reveal to you. If you’re looking for offline marketing secrets to further enhance your business, then this article is for you.

The internet is known as the “information superhighway” and it is revolutionizing the way that people do business. More and more people are gravitating online to make purchases and to do their shopping but it hasn’t reached a point yet where it will fully surpass traditional ways of doing business.

With that being said, I think that it’s still important that you learn how to market your business offline because the time hasn’t shifted yet where 80% of all consumers will do their business online. The advent of the internet has made it easier for people to buy online, but just because it’s there, it doesn’t mean that people want to use it full forced.

The offline marketing secrets that I want to share with you in this article today are techniques and strategies that I have used myself. I used to be heavily involved in offline marketing so I know what it takes to have success offline. If you follow my steps, you too can have success.

Here’s one of the first offline marketing secrets that I want to share with you.

1) Direct mail marketing

Direct mail is getting more and more expensive as we speak but that doesn’t necessarily mean that you have to quit it altogether. You can still make direct mail work – you just have to be a little crafty. There are 3 elements that play a part in your direct mail success: your list, your offer, and your sales letter.

You need a good list if you want to have success with direct mail. And it may even be in your favor to purchase a really expensive list. And when I say expensive, I mean getting really specific with what you’re looking for in a list. Usually the more specific you get with your list, the more it will cost you.

For example, if you wanted a list of people who lived in Los Angeles, California, male, and between the ages of 35-40, and who are fishers – you would more than likely pay a good fee for a list like this. You can get even more niche specific with your list and see if these people have a Visa or MasterCard, who are into fishing, or who are subscribed to a tennis magazine.

When you get more niche specific with your list, it will cost you more but it’s almost always worth it in the end. To find a list like this, you will want to begin your search in something called the SRDS. The SRDS is located down at your local library for free. It’s a 4-inch thick book and you can more than likely find a list that relates to whatever it is that you’re selling.

Another part of the direct mail sequence is your offer. Without a good offer, your recipients more than likely won’t respond to you. Part of crafting a good offer is knowing the group of people that you’re mailing to. If you haven’t done your market research first, then you more than likely won’t have success with your mailing.

In your offer, be sure to include a lot of bonuses that you can use to inspire your prospect to take action. People love bonuses and premiums, so keep this in mind when developing your offer.

The last part of our offline marketing secrets direct mail sequence is your sales letter. You need a strong sales letter if you want to have success with direct mail. Lead with a strong headline and excellent sales copy. Be sure to include a lot of bullet points because this is what really tells your reader what’s in it for them. You should make it a point to develop a swipe file or a list of winning ads and sales letters that you can use to emulate successful sales letters.

Take these offline marketing secrets and use them to have success in your business today.

Good luck with using these offline marketing secrets to your advantage.

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