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Is the future of fine dining vegan?

Jan 13 2024 Published by admin under Uncategorized

What is veganism and how does it differ from vegetarianism?

Being vegan means that you don’t consume any products that come from animals. This includes meat, dairy, eggs and other animal-derived substances like honey or leather shoes, for example. It is a moral standpoint to not use anything that comes from an animal because it is believed they are all sentient beings just like humans are. On the other hand, being vegetarian does not include consuming meat but also includes eating dairy products and eggs, which means that there’s still exploitation of animals involved in their production process, so it isn’t considered veganism.

More and more people these days are becoming conscious about the environment and their health, and therefore are moving towards a vegan lifestyle, which does not harm the wellbeing of animals. In fact, what seems to be happening nowadays when it comes to dining out is that menus seem to feature more and more dishes made with plant-based ingredients or in other words they are going in a completely different direction from “traditional” cooking where meat was always present on every dish’s menu whereas now vegetables play an important role too. On top of that, there has been a great increase in people becoming vegans these days because restaurants have started offering them their own special menus containing all types of meals designed specifically for those who don’t eat animal products at all. Chefs have now moved on from being culinary cuisine to vegan cooking, dressed in their best chef aprons.

The health benefits of a vegan diet

Of course, there are, of course, many benefits to be gained from following a vegan diet. These include:

Studies have shown how vegans tend to be more conscious about what they eat and therefore consume fewer calories than non-vegetarians (who usually don’t worry too much about their diet).
Lower risk of cancer: There’s a significantly lower chance for meat eaters to get certain types of cancer, such as colon, stomach, or bladder cancer. Vegans do not experience the same risks since they exclude all animal products from their menu which has been found out by science that it reduces this type of diseases’ chances on them dramatically.
Living a healthier lifestyle: Veganism doesn’t only mean consuming plant-based food and avoiding meat. It’s a lifestyle choice that can be applied to everything we do, including fashion (e.g., animal cruelty-free clothing).

However, there can be some disadvantages to going vegan as well, such as:

Easing into it—going vegan overnight can be a challenge for the body.
Travelling abroad could become a problem since people who are on this diet should find out beforehand if their destination offers plant-based food as well, which isn’t always guaranteed.

Vegan food trends – what restaurants are doing to cater to vegans

When it comes to the restaurant business, they need to ensure that their menus cater to diverse tastes and lifestyles, and as such, vegetarian and vegan options have been on the rise.

Here are some vegan food trends that restaurants are adapting to:

More public awareness about the benefits of vegan food.
More restaurants are offering vegan alternatives to their regular dishes, or they offer options that can be adapted into a plant-based meal.
Vegan menus show an increase in demand for this kind of cuisine, and it is seen as more than just a trend.
Many people who opt for these types of diets do so due to ethical reasons too. It’s not only good health choices but also animal welfare concerns etc.

How can you get creative with your cooking if you’re vegan or have limited options in the kitchen?

Vegan cooking is all about being creative with what you have in your fridge or pantry. You can make so many different meals with vegetables, legumes, rice, pasta, etc.

For example, if you’re using canned beans instead of meat for tacos, it’s great to mix them up with lots of chopped tomatoes, salsa, avocados, and leafy greens like spinach, which will help balance out the flavour profile, giving it a kick of freshness. There are tons more veggie options that people forget about too, such as pumpkin squash, potatoes, aubergines, courgettis, mushrooms, and so much more, so wear your best chef wear when you are vegan cooking, and you can get chef clothing from online men’s and women’s cook shirts, and available chef hats for sale.

Why do people choose to eat meat when there are so many other options available?

So, what is the draw that meat proteins have for people when there are so many veggie options instead? The main draw is the flavour. It’s not just about taste either; it’s also comfort food, which is usually dishes that contain meat proteins. Of course, there are alternatives to these types of cuisine, so they don’t have to be exclusive, but if you’ve grown up eating certain foods, then it can be difficult to change your diet around and start making new ones after a lifetime.

What people often forget though when talking about veganism is that it isn’t all or nothing approach meaning that changing over slowly works much better for some people than others because their mindset is different. Some vegans will eat no animal products at all whereas other take more of an ethically conscious approach only buying free range eggs dairy etc. There are many ways in which one can change their lifestyle choices without having to become totally vegan.

What is interesting about this is that more and more people are becoming interested in the ways in which they can change their lifestyles for the better without affecting or changing anything else at all. This has led to many different types of food options becoming available, allowing consumers to choose what works best for them, whether it be completely vegan catering, which focuses on healthy plant-based foods, through to free-range produce with an ethical twist, providing diners with choice over how much animal welfare plays a part in their meal choices. However, there’s no denying that some dishes will taste nicer than others, so there shouldn’t really have to be a compromise made by either party if you want great tasting food but also care greatly about where your ingredients come from.

The future of fine dining is expected to remain meaty, but there will also be options for those who choose not to eat animal products and want something different from time to time.

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Different types of knives sued by Chefs and their uses

Jan 13 2024 Published by admin under Uncategorized

Chef’s Knife

A chef’s knife is one that is used for chopping, dicing, and slicing. The blade is usually six to twelve inches long with a broad side that tapers to the edge on both sides. Chef’s knives are great for many different kitchen tasks because of their versatility in size, shape, and design.

Generally, a chef will have his or her own knife, which they will not share with anyone else. This is because the shape and size of the knife determine how well it can do certain things. Once a chef gets used to the grip and feel of a knife, they will not want to use another one. Its best to wear necessary protective clothing when handling knives, and there are many men’s and women’s chef coats available to suit the purpose.

Paring Knife

A paring knife is usually short and has a thin blade, usually three to four inches in length. A paring knife is used for peeling, cutting, or slicing small items such as fruits or vegetables. This type of knife is also great for making intricate cuts because it can fit into different areas that may be difficult with other knives. Parings are good for creating garnishes like the classic apple fan, which you will see many chefs do at fancy dinners when they make their presentation during the meal time. This sharp little kitchen tool comes in handy whether you’re doing prep work or prepping something else. The chef’s scalloped blade design makes quick work of mincing shallots (and even garlic) while its broad end gets up under skins without tearing delicate areas of the food.

French Knife

A classic French knife that is curved and meant to be used for a multitude of purposes, such as chopping, cutting, or slicing fruits and vegetables. This type of blade is great because it can break down meat into very fine pieces without mangling the flesh too much. The broad end makes this knife good for flattening chicken breasts before cooking them in a pan with some oil and seasoning.

Slicer

The slicer has a long flat edge which allows you to cut through meats like beef roasts or pork loin quite effortlessly, perfect if you’re going to make cuts against the grain so they are nice and tender when served up at dinner time.

Carving Knife

A carving knife is another important tool for any chef—this blade allows you to make nice, even slices of meat like turkey or ham. This knife is straight with a long flat edge that makes it perfect for slicing through meats. The carving fork helps the chef keep their grip on the meat while they slice away at it-ideal if you’re trying not to lose your food when cutting into big pieces. The broad end also lets you hold onto most foods so they don’t slip out from under your fingers and drop onto the floor.

Utility Knife

A utility knife is helpful for a chef who is cooking large meals and needs to do a lot of cutting. This blade allows you to cut through vegetables, fruit, or any other food. This knife has three basic parts:

The first part of the utility knife is its handle, which gives it balance and grip.
The second part of a utility knife includes both sides, which are sharpened blades with small indentions along their length. These helps keep food from slipping as they slice it into really thin pieces.
The third section is located at the end, where there’s typically a pointed tip for accuracy when slicing smaller foods like garlic cloves or herbs.

Boning/Fillet Knives

A boning or fillet knife is useful for removing meat from bones or cutting the fillet off a fish.

The length of this blade is typically about six inches, and it’s commonly used for smaller meats such as chicken, pork chops, and beef filet mignon! Many people also enjoy using them to clean their catch during fishing trips. These knives have flexible blades so they can easily manoeuvre through small places like between bone joints to remove any remnants of leftover meat after preparing meals.

Another great thing about these types of knives is that they’re very easy to control since we only use the muscles in our forearm when holding them rather than trying to exert too much force by pushing down on harder materials with our wrist.

Serrated Knives

A serrated knife is used to cut easily through foods with a hard crust or exterior. Examples of these foods are bagels, croissants, buns, and dense cakes. The sharp points on the blade make it easier to poke holes in the top of the food without breaking off pieces inside, which is especially useful for delicate desserts like crème brulés. Another popular use is for cutting soft fruit like tomatoes, where, again, you don’t want any pieces of fruit getting torn out during preparation (or accidentally swallowed).

Serrated knives also come in handy when trying to slice up meats that have bones attached, such as chicken legs or ribs. Since most chefs will tell you never to attempt slicing bones with a knife, it can be very difficult to cut through the bone and meat at the same time. The only way around this is to use a serrated blade that will allow you to slide over each individual bone without getting stuck or pulled off track.

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Maintenance tips for stainless steel pipes

Jan 13 2024 Published by admin under Uncategorized

People are closely related to stainless steel pipes in daily life, but few people know how to maintain it. HCADTO summarized the maintenance of stainless steel pipes’ tips for everyone, I hope it will be helpful to everyone! ��

1. The surface of stainless steel pipe needs to be cleaned and maintained regularly, so as to maintain its gorgeous exterior and prolong the service life.

2. For the protection of stainless steel pipe, just pay attention to daily hygiene. After cleaning each time, remember to wipe off the water stains in the stainless steel, so that it will not cause rust or yellowing.

3. In the maintenance of stainless steel pipe, remember to scrub more and less contact with alkaline substances, because alkaline substances will aging or rust the stainless steel, only in this way can the stainless steel be effectively maintained. ��

4. Preservation is also very important. There is a passivation film on the surface of stainless steel pipe.

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Real Estate Marketing – Getting Focused

Jun 24 2023 Published by admin under Uncategorized

The single biggest question I get from people getting started in real estate (and experienced for that matter) is “how to find deals?” They say, “I don’t know what to focus on in real estate. Should I focus on rehabbing? Should I focus on finding absentee owners? Should I focus on direct mail?”

The problem with those questions is that the real estate investor is confused about the whole business of real estate and the marketing plan behind finding the deals. I understand that you go to a three-day real estate training, or you buy a home-study course, and every angle of real estate investing is attractive. You can see the potential in all these different markets.

First things first, you have to get focused! This is the only way to get good at overcoming objections and solving problems unique to different types of motivated seller markets.

Let’s simplify this whole real estate marketing game and boil it down to this:
Who, What, When, Where, Why & How (And How Much)!

Who:
Who is that we are going to be talking to? Who is that we are going to be trying to purchase homes from? You may want to work in one or two of the following markets: foreclosures, absentee owners, our probates, divorces, for sale by owners, tired landlords. This is your market – the who.

What:
What are you going to say in your marketing? This may be a real estate marketing script that you follow, a direct mail postcard system that you roll out, or specific copy in your advertisement. Understand, that you are looking for motivated sellers to take action. If you’re taking the time to write a letter, place an ad, etc you want your prospect to do something like call you or email you or listen to a recorded message!

When:
When are your prospects going to receive your marketing message? Timing and consistency is everything to your real estate marketing campaign. You need to be the single person (or company) they think of when the moment strikes at which they realize they are, in fact, a motivated seller!

Where:
Where are they going to receive your message? Obviously if you’re door knocking, you’ll meet them at their home. But if you are marketing to personal representatives of an estate, the attorney may receive the letter and pass it on. It’s important to think about where your potential seller is going to “see” your message because this will affect the action they take.

Why:
This is where your real estate investing exit strategy comes into play. What are you going to do with the property once you’ve gained control? Are you going to wholesale it to another investor? Are you going to fix it up and flip it yourself? Are you going to hold on to it for rental?

As you grow into your real estate business, you’ll have a number of options for each deal depending on what’s most suitable for the piece of real estate. You may have properties that you can assign, rehab OR rent. But, initially, decide where you are on your real estate investing scale and work within those parameters. If you are asking: “Should I focus on rehabbing houses or should I target probate?” you’re asking two different questions.

How:
The next thing is the communication method. That is ‘how are we going to talk to our potential motivated sellers?’ So let’s suppose your market is foreclosures or pre-foreclosures (the who). The next question is how? There are basically only four methods that we can use to communicate with our target market.

1. Driving for Dollars (or door knocking)

2. Telemarketing

3. Direct mail

4. Mass marketing

How Much:
I toss this in because this is going to affect your real estate marketing strategies. How much can you afford to spend? Understand for a few dollars a day, you can have an extremely profitable real estate investing business. It doesn’t take a lot of money to bring in home run deals!

Here’s a quick real estate marketing business plan that you can implement immediately using the Who, What, When, Where, Why & How approach:

Who: Pre-foreclosures within 2 weeks of sale at the courthouse (note how specific this is)

What: Yellow legal pad letters

When: Two weeks prior to the sale

Where: Prospect’s Home

Why: Seller is more motivated and has run out of options

How: Hand-written, hand addressed, first class postage and return address label

How Much: Based on a budget of $100/month, I will send 59.5 letters each week (remember to figure out your marketing budget down to the penny – stamps, ink, paper, envelopes, etc.)

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Paid Market Research

Jun 24 2023 Published by admin under Uncategorized

Paid market research is a great way for businesses to learn about their customer’s likes and preferences. In addition paid market research is an earning opportunity for the entrepreneurial minded who want to get paid to share their opinions. Information gleaned from consumers through market research is an invaluable tool. This wealth of information can be instrumental in the development of products and services from start to finish.

Paid market research can come in different forms. For instance some market researchers use focus groups. Focus groups may get together in person or online. These groups are designed to reflect the diversity inherent in the general public. Additionally, a participant in market research may partake in an interview (online or off) where their opinions and feedback are thoroughly examined. Also paid market research may come in the form of online surveys. These online surveys have become increasingly popular, because they are convenient for the participant as well as the market research company.

Another way market research is used is by having consumers write product reviews. Market surveys attempt to generate relevant questions in a fair way that is representative of the larger population. When used efficiently, paid market research can yield relevant information about how a given product will be received and how to maximize profit.

By assessing the ideals and tastes directly from the consumer, a company can create products that appeal to their clients in every way. For example, little differences in the design of a product can make or break the product in terms of marketing success. In addition, input from consumers supplied directly through paid market research, can reveal what packaging and promotion actually sells the product. That is why smart companies are paying good money for your insight and opinions. They are willing to do so because there is no better way to know what consumers are looking for than going directly to the source.

Furthermore, paid marketing professionals are trained to interpret the data these surveys generate in useful and insightful ways. The information gained from these surveys can also be used to project what consumers will want in the future. The result is that product development and marketing becomes a dynamic process that remains fresh and cutting edge. Thanks to the efforts of paid survey takers, marketing has never been so exciting.

Market research using surveys is fast, simple and provides data at an amazing speed. Information can be recorded and analyzed in half the time it took using old fashion methods of surveys. Those who are paid to participate in this research benefit right away in two ways, first they have the instant gratification of knowing their opinion is valued and second because they get paid good money to express those same opinions.

Participation in paid market research is simple and easy as well. Most surveys take mere minutes to complete. Some surveys are longer, but the compensation makes the time and effort worth it. In addition, the products and surveys in question are everyday products that they are probably quite familiar with. There are no special skills or training to undergo, simply a sincere willingness to express your thoughts with a well-defined and comprehensive survey. Many of these surveys are taken online, and are as convenient as clicking a mouse. The fact that the survey is conducted online makes it reliable, too. There’s no room for creative interpretation of your answers like there might be with a survey done in the traditional fashion. Online paid surveys can provide companies with those instant answers that will help them keep their edge on the global market. In addition, they can count on accuracy down to a mere fraction of error.

Paid market research may involve being invited to participate in a focus group. However, for many people such face-to-face events are not practical or desirable. For people who would like to sign up to participate in market research, but not leave the comfort of their home online surveys are abundant.

Privacy is often a concern for market research participants. Companies that employ consumers to take online surveys, usually carefully protect personal information of the participants. This assures consumers they won’t be swamped with spammers if they consent to take one online survey or if they participate in twenty.

In order to be a panelist for online surveys and paid market research, the participant needs to be invited. Because these marketing tools are scientifically engineered to be representative of the wider market, eligibility in a survey or focus group may be dependent on meeting specific demographics that the company is looking for. When a panelist is chosen for participation, they will be invited to participate. Some paid market research panelists are compensated by a set fee. Others are entered into drawings, and still others will receive free or discounted products as an incentive to join.

Entrepreneurial people who are motivated to earn money doing market research sign up with companies as potential participants. There is an ample opportunity to make good money in market research by participating in a selection of market research activities, including online surveys, product reviews and focus groups. Market research companies will conduct an interview with potential respondents, to get a clear demographic profile. It is important to note here that these companies are generally very conscientious about protecting personal information. It is in fact an industry standard for market research to do so. After signing up with a paid market research company, consumers are generally free to sign up for only the projects they want to. Some may choose to only participate in online surveys, while others will find focus groups more to their liking. Either way, this could be an interesting, fun way to make extra income. For some this may be an ideal job that has benefits such as flexibility, working days and hours of their choosing, and the ability to make money at their leisure. This paid market research is a winning situation for everyone involved, providing in-depth information for companies and for the consumer will also benefit by having their opinions count and by supplementing their incomes.

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How To Create A Small Business Marketing Strategy That Will Triple Your Profits This Year

Jun 24 2023 Published by admin under Uncategorized

What does a small business marketing strategy mean to you? Some people automatically think in terms of their company’s long-term goals. When they start their small business, they create a long-term business plan, including a marketing strategy, that will help them develop their company over time. Others think of a small business marketing strategy as a single campaign. They create a marketing campaign for one product or service they offer, and create a series of marketing tools that will help them sell that product or service.

While both may technically be correct, there is a distinct difference between the two. One creates a stream of income for a short period of time (typically a few weeks to a few months), while the other ensures you have a stream of income coming in on a regular basis.

In order to ensure an effective small business marketing strategy, you must have three things in place.

1. Multiple marketing tools in place. Every day a person is marketed to 60-100 times. You see banners on the sides of busses, advertisements in newspapers and magazines, and coupons in your mailbox. It’s easy to see why marketing tends to become almost non-existent in our minds.

But the thing that a good marketer realizes is that he has to use different marketing tools to reach different target audiences. Everyone has a different attention span. Everyone is searching for different products and services at different times. A good small business marketing strategy has multiple tools in place to capture a prospects attention when he or she is ready for our product or service.

The key is to knowing who your ideal clients are. The more you know about them, the more you’ll be able to reach them in a manner that’s best for them. Good marketing tools are:

* direct mail postcards

* direct mail letters

* advertisements in magazines

* advertisements in newspapers

* neighborhood postcard packs

* door hangers

* flyers

* brochures

* promotional products

* tradeshows

* billboards

* bus stops

* school buses

* regional transportation systems

* sponsorship of school athletics

* and much more

An ideal small business marketing strategy will encompass many of these types of tools, and have campaigns set up using select tools at different times throughout the year.

2. Use those marketing tools over long periods of time. Once you have your marketing tools in place, continue to use them again and again. Probably the biggest mistake a small business owner makes is to grow tired of his own marketing campaign, and abandoning it before it’s realized its full potential.

The average campaign takes a person 8 – 12 times of viewing the same material to recognize the information and take action. If you quit running a campaign before you reach the 8 – 12 times average, you won’t achieve your desired results.

An ideal small business marketing strategy will provide goals to seek out longevity in marketing campaigns. While nuances of a campaign can change (i.e. changing ad advertisement to showcase seasonal products) the structure of the campaign should always remain the same.

3. Use those marketing tools in many different places. Your prospects come from a variety of different sources, and have a variety of different interests. Mailing your brochure out to prospects is a great way of marketing; but you may also do well by placing your brochure in offices of complimentary businesses. Advertisements may work well in your local newspaper; but they may do just as well in an industry trade publication. Direct mail postcards may inspire a lot of people to pick up the phone and call you; but it may motivate more people to visit your website.

Creating a handful of tools to use in your campaigns provides you with the resources. Getting those tools into the hands of your prospects is what requires a plan.

An ideal small business marketing strategy will be a long-term plan that involves creating marketing tools, putting them into the appropriate places, and leaving them in place long enough to let them work.

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Turn Marketing Research Into Lead Generation and Public Relations Gold

Jun 24 2023 Published by admin under Uncategorized

Marketing research isn’t just a way to collect opinions, measure awareness or test positioning statements any more. Packaged correctly, your research itself can be your message. You can turn your results into media stories that attract favorable publicity and establish you or your business as an authority. Or you can craft compelling premiums – reports, guides or booklets – with must-have information that generates leads.

Case in point: I worked with an agency that promised its client, a software provider in the mergers and acquisitions field, 500 qualified leads for its sales team. The entire campaign, from print ads and direct mail to e-mails and telemarketing was built around a booklet of insights on how to do better deals. The substance of the book came from one-on-one interviews with the client and its customers. The offer worked: we ultimately pulled at least 1,200 qualified leads, more than doubling the client’s expectations.

Another case: One my other clients, a franchise marketing agency in New Jersey, initiated research to poll franchise executives regarding agencies and agency relationships. But the interviews proved deeper and richer than they had anticipated, yielding a wealth of insights on franchise marketing and franchisor-franchisee communications. The resulting report has become the foundation for a press campaign and a major component of the agency’s branding and lead-generation efforts, which are pulling in clients as I write.

I talked to Rich Higginson, president of The Princeton Research Group, the firm that executed the research on behalf of the franchise marketing agency. We put our brains together and came up with a few pointers on who should leverage research and how they should go about it.

Who can package research to their advantage?

Businesses with big “brain capital”: Think professional services and consulting firms. Or industries such as financial services, insurance or healthcare. Here, knowledge is money. Any insights you can provide on how customers think, feel, hope and fear has an immediate value your clients will appreciate.
Non-profit organizations: In any major fundraising campaign, the real money comes from a handful of big contributors. But before the big players pony up, they want evidence that the need is real, the goal desirable and the organization effective. A third-party report based on objective data can be the story you need to win over major contributors.
Political organizers: Gathering support for a referendum, such as a tax override, can be tough work. But you can soften the ground by distributing research that lets voters know what their neighbors are thinking. Likewise, incumbent parties can package data regarding constituent desires – what voters said they want from their government – with facts on how the government has responded to their concerns.
What do you do with the research you’ve gathered?

Pepper your press releases: Reporters are often too busy to conduct deep investigations on their own. That’s why editors really appreciate press releases loaded with fresh, objective information that can form the core of new stories. Example: “In a survey of leading American textile manufacturers, 85% believe that competition from China will cripple the nation’s textile industry in the next five years.” Or: “Consumer surveys indicate that CD music sales still run strong in the 50+ crowd.”
Share it in your own bylined articles: Consultants and other service providers looking to establish “thought leadership” are always eager for ideas on which they can build bylined articles. One good research study can become fodder for a half-dozen substantive articles based on the data you’ve gathered. These may be placed in industry-relevant publications. Or you can bypass traditional media and distribute your articles online through a syndication site such as EzineArticles.com.
Put together a premium to attract leads: It’s one of the perennial problems of business-to-business marketing: how do you get the attention of the big decision-makers and top executives you must persuade to make the sale? Here’s your ace-in-the-hole: they’re hungry for information. They want to know what the market’s up to; what their competitors are doing; what their colleagues think; what their customers desire. Consider packaging your research into white papers, reports or guides you can use as offers in a lead-gen campaign: “Call today for our free guide, 8 Things You Must Do to Engage Hispanic Consumers.” These same reports make excellent downloads from your website (in exchange for basic contact information, of course).
What else do you have to know?

Keep your strategic information to yourself: You don’t need to (and should not) give everything away. Any specific information you uncover that gives you an advantage over your direct competitors – and would likewise help your competitors if they should get their hands on it – you should keep to yourself.
It’s not that expensive: Some people balk at the cost of research. But think about it – what’s a few thousand dollars to survey a few hundred people? For the amount of money you’d spend on a modest media buy (and for a short period at that), you could gain raw material for articles, press releases, premium guides, Web content, direct mail, e-newsletters and more. In the greater marketing context, the right marketing research is a downright bargain.
The Web is changing everything: Back in the old days (meaning: just a few years ago) your opportunities to disseminate information were limited to your influence with the media. But the Web has evolved into an extraordinary messaging platform that often leaves the traditional media players behind. Think of what’s available now to help you distribute your information: blogs, e-newsletters, virtual networks and communities, press release syndication sites, article syndication sites, e-book downloads, Web-specific publishing sites. These and other online mediums can help you get the word out. And through the power of hyperlinks and search engine robots, your word can spread must faster in bits and bytes than it would in ink or broadcast signals.
Make research part of your message
Before you begin your next big PR or marketing campaign, think about conducting research first – not simply as a guide for your campaign, but as the very substance of your offers, your message, your brand. Because the best way to rise above the clutter is to give your prospects something better than more clutter – honest-to-goodness information and insight they can really use.

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Right Handed Sales, Left Handed Marketing

Jun 24 2023 Published by admin under Uncategorized

When Sales & Marketing Communicate Effectively, They Will Succeed.

Never has a marriage between two groups in an organization been more important than that between Sales and Marketing. It is a match made in heaven. Isn’t it? On one hand you have the sales group that is given the responsibility of building direct and indirect customer relationships that result in sales revenues and profit. On the other hand, marketing executes the promotional activities, such as advertising, marketing, public relations, web site design, and internet marketing initiatives that support those sales activities and work with the sales team to uncover prospects through lead generating initiatives.

It sounds simple enough. And some brilliant CEO further ensured the successful cooperation of the two groups through invention of the Vice President of Sales & Marketing. Unfortunately, even this measure hasn’t eliminated disharmony between the groups.

To alleviate this problem, let’s first define the type of relationship to which you should aspire – it can be summed up with a few powerful words: Symbiotic, that is, having a cooperative and mutually beneficial relationship between two dissimilar persons or groups; Synergistic, which is having an interaction of discrete agencies or agents such that the total effect is greater than the sum of the individual effects. (Merriam-Webster); and Aligned, which means situated in a similar direction in support of, or opposed to a party or purpose.

How well the sales and marketing relationship resembles those words depends greatly on how well the groups communicate with each other.

Here are a list of suggestions for the sales and marketing teams to improve their communication and understanding of their roles in building performance and efficiencies for their organization:

1. Work together to develop a market segmentation plan that can be used to more accurately direct marketing and sales activities.

2. Build cross-functional teams comprising appropriate sales and marketing representatives that focus on identifying, researching and proposing initiatives that help the organization gain competitive advantage (i.e. identify an online competitor/s that is/are eating away at an important niche product market share. Then, develop online and traditional marketing initiatives that make it more attractive for customers to purchase those products from your company, rather than your online competitor).

3. Measure and communicate successes and failures as a sales-marketing team. This will actually have the effect of creating more interaction and cooperation.

4. Have a formalized information-sharing program. This could be in the form of a monthly field intelligence meeting and/or monthly lunches between key representatives from each group. In this forum, the groups should be sharing results from all relevant initiatives, customer and prospect feedback, competitor activity, SWOT, etc.

5. Develop presentations for new initiatives together, rather than separately. The decision-makers will find it difficult to reject well-presented initiatives that are developed cooperatively and carry the support of the sales group.

There are many nuances and very effective initiatives that could be added to this list, as well, but these provide a good starting point for building stronger results.

In conclusion, as important as it is that sales and marketing work together, they must also recognize their separate roles, like those of right and left hands. Those roles are determined by individual talents, education, experience and ambition. Sales professionals don’t typically excel at graphic design. And, marketing strategists don’t corner the market on sales ability.

Only through communication will you determine how to maximize the coordination of your right hand and left.

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Best Internet Marketing Strategies – Part II

Jun 24 2023 Published by admin under Uncategorized

In Part I of “Best Internet Marketing Strategies”, I described some basic guidelines for creating an effective Internet marketing strategy for product and service based business models. In this column, I would like to examine online affiliate marketing and how one can compete in the sea of affiliate arbitrageurs.

What is online affiliate marketing?

Online affiliate marketing, for the purpose of this writing, describes the act of marketing a product or service that is owned by someone else for the sole purpose of making a commission or some other satisfying equal benefit.

Generally speaking, most successful affiliate strategies employ arbitrage as a model for monetary gain. That is purchasing one resource that can be immediately resold for a profit. You probably have come across some online models such as these:

· Affiliate Networks- ClickBank or Commission Junction

· Lead Generation Networks- home, auto, medical, mortgage, etc. (www.insureme.com)

· Advertising Networks- Google’s AdSense or Yahoo!’s Advertising

Similar Strategies, Worlds Apart

Online affiliate marketing strategies are very similar to traditional product and service strategies in that the basic fundamental marketing concepts apply. One still must consider variables such as:

1. Budget

2. Regionality of market

3. Target audience

4. Core competencies

5. Website (functionality, ease of use, and conversion friendliness)

The context however differs in that the “action” takes place on the affiliate or partnering Website. Therefore, the above variables must be invariably in sync with the value proposition of your affiliate and communicate joint benefits. The Website objective on the other hand, is to seamlessly transfer prospective buyers from the partnering site to the affiliate in a way that maximizes conversion behavior. In contrast, traditional online strategies typically aim at keeping the visitor on the page and thus making the content sticky.

Benefits of Online Affiliate Marketing

One of the major benefits affiliate marketing is lowered risk. Risk in this marketing model is shifted to the affiliate whom assumes risk for ultimately creating and maintaining the sale.

Another equally attractive benefit is that partnering site is exempt from carrying any Inventory and only must focus on online marketing efforts.

Lastly, online affiliate marketing can be lucrative when successfully executed. For some Websites, this is the only source of revenue, which can even surpass the sites primary objective.

“Work from home and earn $1000′s while you sleep!”

It’s easy money, so why doesn’t everyone do it? Unfortunately, the Web is full of too many get rich quick programs that promise big returns in exchange for little effort. You know…the American way! But in the sea of affiliates there do lie opportunities for those who are willing to work form them. However, affiliate marketing isn’t for everyone. Just like any other strategy, it requires a great deal of thought and resources to market successfully. If you’re looking for the get quick riches, it’s a die-hard game that’s played best by the ones who wrote the book.

Affiliate strategies can also be difficult to execute given the amount of affiliates competing against one another. In addition, this increased competition inflates marketing costs associated to the advertising vehicles used to promote the affiliate. For example, if you plan on advertising via pay-per-click, keyword costs can be very high for generic terms thus pushing affiliates to buy keywords that carry less competition. When many affiliates go to purchase the same keywords, this in effect inflates the keyword market. Worst of all, more money for the affiliating site means that keyword costs will continue to rise.

So how can I compete?

If your going to compete in the affiliate world, there are two key factors that will equal success:

1. Quantity of quality targeted traffic that provides ROI

2. Solid online objective in persuading visitors to click on your affiliate sites

The first factor relates to how relevant your audience perceives your value proposition in relation to what they are seeking. Quantity refers to the amount of targeted visitors you can attract that works to your ROI model. The most successful affiliate marketers can calculate their ROI attributed to their online marketing efforts on the micro level. Moreover, if the ROI is determined to be positive, the game quickly turns into numbers.

The second factor relates to how well your Website can persuade visitors to click on affiliate links, which in turn means commissions. However, without executing the first key factor successfully, all the traffic in the world to your affiliate will not translate into the desired outcome. Here are some things to consider when optimizing your website for your affiliate strategy:

1. Website communicates similar value proposition of the affiliating site

2. Website clearly directs traffic off site to the affiliate

3. Advertisements and marketing efforts are in sync with the website objective

4. Website is resource oriented and not “spammy”

5. Website look and feel is in keeping with competitor sites

Summary

Finding the ultimate online affiliate strategy can be challenging. After all, if it were easy, not only would everyone be doing it, they also would be making tons of money. I suggest that you first start by examining the affiliate’s chosen business model before diving in with both feet. What is their value proposition? How can you make use of that proposition, yet still be unique in the market place? (If your not, who would want to do business with you?) As I stated earlier, affiliate marketing isn’t for everyone. However, you your strategy is solid, you might find yourself writing the book for others to follow

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Email Marketing Is Still The Most Effective Despite Problems

Jun 24 2023 Published by admin under Uncategorized

There is no denying the fact that email marketing is the most effective method of driving traffic and sales to web sites today.

Email marketing is a form of direct marketing that is even more effective than traditional direct marketing. The latter relies on snail mail and it usually takes days for mail to reach recipients. One of the advantages of email marketing is that it is instant. You send out a message and it reaches the recipients immediately.

When you incorporate all the strengths of direct marketing into email marketing, like testing and targeting, then what you end up with is one of the most powerful marketing weapons ever invented.

Email marketing has of course not been without its’ problems. Spam of mass unsolicited email has been a major problem that has given email marketing a bad name, such that when you mention it folks are quicker to think about illegal emails than they are to grasp that you are talking about legitimate and legal email marketing. Even more serious a problem is the fact that spam has caused many ISPs to set up filters that sometimes cause us not to receive email that we actually want and some of it has even been specially requested. For instance when somebody subscribes to an email newsletter.

Still, despite all the challenges, email marketing remains a powerful and potent online marketing tool, more so for those with the skills and knowledge to use it.

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