Direct Response Marketing

There are plenty of marketing strategies that exists today. It is just up to the budget or marketing objectives on which kind of strategy to choose from. One intriguing kind of marketing strategy that is still making waves nowadays is the direct response marketing.

So what is really direct response marketing? Just like any kind of marketing, it is a strategy that promotes the product and service and entices prospective buyers to purchase it. The only thing that differs from other kinds of marketing strategy is that it requests a direct response from the people that are approached. The good thing about this kind of marketing strategy is that it will give companies direct reply and that alone is an advantage because the business can quantify the response directly. With this result, an action plan can be drawn out so that optimum result would be achieved.

Books and other references online cite that there are four characteristics for this kind of marketing. 1st characteristic is it gives out an offer. This is not unique for this strategy but rather common for all marketing strategy. 2nd characteristic is that it gives out information. This characteristic also applies to almost all marketing strategy. The 3rd characteristic invokes a call to action. This characteristic is unique for this type of marketing because it compels buyers to make a decision on the spot. The last characteristic is that it provides the avenue for the reply. The avenue can be in the form of toll free number, email or website.

The best example for this type of marketing is the direct response TV commercials. This type of advertisement has been going on and has proven to be quite effective due to the large market who is watching TV.

There is another example that is quite making progress. It is through the use of the internet. Videos are uploaded to video hosting site and then embedded to the company website. These are making a profit nowadays because of its cost effectiveness and its ingenuity. Compared to direct response TV commercials, this is only a fraction of the cost because usually video hosting sites are free to use. This avenue is making a hit because almost everyone is using the internet. The market for the internet is global rather that of direct response TV commercials wherein it is limited to the frequency of the TV station. It has been projected that this kind of marketing will surpass that of any type of infomercial or any type of telemarketing.

The technique for this kind of marketing in order for it to be successful is that it must be one of a kind and it must stand out among the rest. This marketing must also target a specific market so that the offer or the information being disseminated match the wants or needs of the buyers. It does not also hurt if the graphics or the content is of best quality so that it would make it more appealing. Following these simple steps will make this marketing strategy click and rake in rewards for the company.

Comments are closed.