Are You Wasting Time and Money Marketing to the Wrong People?

Jun 24 2023 Published by admin under Uncategorized

One of the biggest mistakes I see consultants, coaches and professionals make is to be unclear about who their ideal client is, and to carry out their marketing without any specific definition of their target market. In fact, most are hedging their bets and trying to appeal to everybody.

Intuitively, this seems the right way to go. We might presume that the more people you can appeal to, the more likely you are to get business. It’s the law of large numbers – if you throw enough darts at the board, then eventually you’ll hit the bullseye.

However, this approach has a number of drawbacks. First, when you try to please everybody, you end up pleasing nobody. Your marketing message will be bland and, quite likely, meaningless to everyone that is exposed to it. Secondly, trying to market to an undefined group of people is extremely hard work and involves a lot of wasted energy and expense. How will you know where to place your ads, who to send direct mail to, where to network, who to call or who you want to attract to your website? Thirdly, if you don’t specialise in any way, then you’ll never build up specific expertise in any particular area or get paid the premium that specialists get paid.

So, if you haven’t already, I suggest that you define your precise target market and start building up a profile of the ideal client.

Who is NOT an ideal client?

For a lot of people, who they think is their ideal client and who genuinely is an ideal client may be world’s apart.

Here’s a list of types of businesses or consumers you probably don’t want to target:

Price-shoppers: People who are shopping on price are very, very rarely your ideal client. Unless you have a business model that allows you to somehow “mass produce” services and leverage your time, then you’ll never create your dream lifestyle or large pension fund working for price shoppers. My experience, and that of thousands of other service providers, is that “cheapskate” clients are often more demanding, take up more of your precious time and cause more headaches than clients who are looking for a premium service.

People who you think “need” your services: Virtually every small business I come across could use my know-how and expertise to improve their marketing. I could surmise that they “need” what I have to offer. However, there is an abundance of research that shows that people rarely buy what they need, but nearly always buy what they “want” (finances permitting). This is a critical distinction. You may be meeting people all the time who you feel “need” what you provide, but until such time as they actually want it, they’re unlikely to buy, and therefore your time spent marketing to them and building the relationship is largely wasted.

People who can’t comfortably afford your services: You may meet people who both need and want your services, but if they can’t comfortably afford them, then it’s going to be an uphill battle proving the value of what you do and why they should invest. If they do decide to buy your services then they may also become “problem child” clients.

Sometimes you will get business from people who can’t comfortably afford your services, but to actively target them and to spend too much time wooing them is likely a false economy. Your marketing efforts and resources will be better spent when aimed at a market that can easily afford you. This market will also perceive less risk in hiring you, as they can more easily rationalise the purchase to themselves.

People who don’t see you as credible: 20th century marketing has taught most of us to be sceptical. Because people have made bad purchasing decisions in the past, and sometimes been outright ripped off, they’re wary of how they spend their money and who they spend it with. This is true whether they’re a corporate buyer (they don’t want to lose face or lose their job) or a consumer. They’ll look to minimise their risks, and the easiest way of doing that is by buying from someone they trust who has a substantial amount of credibility. This goes hand in hand with positioning yourself as a specialist and expert in your field – high end clients who are willing to pay high fees will want reassurance that you can produce the results you claim to produce.

People who don’t truly want change: As a service provider, it’s highly likely that what you do involves some kind of change on the part of your clients. If you’re a consultant or coach, then your clients will probably have to change what they do or how they think in order to implement the strategies, tools and techniques that you advise them to use. If you’re a professional, then they may need to change how they do their accounting, how their website works, their visual identity or their contracts in order to benefit from the improvements you provide.

If you find yourself speaking to people who show all the signs of resisting change, then move on! They may pay lip service to wanting improved results, but if they don’t seem prepared to actually make changes and move with the times, then they’re probably not a good client.

What are the criteria for defining your perfect client?

When you come to defining your target market and ideal client, here are the factors to consider:

* Who’s prepared to pay a premium for the outcome you provide?

* Who wants what you offer, rather than who needs what you offer?

* Who can comfortably afford your services?

* Who trusts you and sees you as credible?

* Who’s willing to embrace the change you represent?

And finally, one last distinction – and this may be the most important one. You’ll build your own success more rapidly when you spend your time marketing to businesses and people who are already successful but want to move to the next level, than if you target businesses or people who are struggling.This may seem counter-intuitive. After all, aren’t those who are struggling the ones who most need your help? Yes, they probably do need your help the most. However, if they don’t want it, or aren’t prepared to pay for it, then you’re wasting your time and money marketing to them. Not only that, but the people and businesses that need your help because they’re in a mess probably got into their predicament by being short-sighted and not wanting to invest in professional help at the appropriate time. This points to them not having a success mindset or wanting to implement change, which means that not only will it be a harder sale, but they’re less likely to implement the changes you advise in order to become good success stories for you.

And at the end of the day, if you want to build a successful business, it pays to surround yourself with successful people, especially your clients!

Here are some examples of these principles in action:

1. The desperate prospect I spoke to one potential client, who was on the brink of bankruptcy, who wanted me to help him with some marketing materials. I thought his business model was basically flawed and therefore he’d probably never see a good return on his investment in my services within the brief he’d given me. It was unlikely that he’d want to pay my fees, and I couldn’t guarantee him a result in the kind of time frame he needed to prevent the bankruptcy. I decided not to take the conversation any further on the basis that I didn’t want his money if it might become a contributing factor to his bankruptcy and because I wasn’t convinced that he was heading in the right direction.

Although he wanted what I was offering, I didn’t think he could comfortably afford my services or get the returns he needed in such a tight timeframe.

2. The sceptical prospect I had a conversation with a potential client who seemed to have some good services, but was struggling to sell them. He really needed marketing help because he was running all over town (quite literally) presenting proposals to people who weren’t buying and was struggling to make his business model work. I suggested a number of changes and actions he could take, but he resisted each and every one. Not long into the conversation I felt my energy drop and a sense of despair overwhelm me. This is usually a really bad sign!

This guy sells services that could really help a lot of people, but his depressed attitude and resistance to every thing I said meant that he was never likely to become wildly successful or build the exit strategy he wanted. Not only that, but he claimed that he’d heard it all before! This begs the question “so why didn’t you act on it the first time you heard it”? This prospect needed what I was offering, but didn’t want it. He didn’t have a success mindset, and was therefore unlikely to ever really appreciate the value of the change I was offering him.

3. The optimistic client Stefan recognised his own limitations when it came to marketing. He knew in his heart that he had a good product and service, but was struggling to get his message out to the right people and in the right way. Although he had regular work coming in from a few reliable sources, he recognised the need to shore up his foundations by reaching more people and consistently bringing in new client from other efforts.

Stefan signed up for my Client Attraction Blueprint programme right away, and set about doing the exercises and taking on board the advice I offered him. He is now reaping the rewards through having a marketing plan that works for him and a much clearer idea of who he should be targeting, and where he should expend his marketing efforts, time and money.

Stefan wanted what I was offering. He was open to change, and happy to be directed. Although he didn’t fit the criterion of easily affording my services, he was prepared to invest in them anyway because he saw the long term advantages.

What about you? Are you targeting the people who trust you, see you as credible, who want what you offer and are willing to pay to gain the benefits of your solution? Are you positioning yourself as an expert and working to attract other like-minded and successful people to your business, or are you struggling to sell your services to a sceptical and reluctant market? Could you take your business to the next level by clearly defining the ideal client and then ensuring that all of your marketing efforts, particularly your message, are tailored to the wants and aspirations of that market?

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The 21st Century Insurance Marketing System

Jun 24 2023 Published by admin under Uncategorized

What is the key to an effective insurance marketing system that attracts a constant flow of new clients? The answer to this question is simple: target a niche. Let me explain…

A common mistake insurance agents make is using a shotgun approach when it comes to marketing. Meaning, everyone is a prospect. Effective marketing matches the right message to the right market. Or as Dan Kennedy, author of NO BS Direct Marketing, puts it, “Message to market match”.

These days, people are bombarded with thousands of advertising messages through television, radio, the Internet, direct mail, and many other advertising alternatives. As a result, response rates (on what were once effective marketing systems) have dropped significantly.

An insurance marketing system that targets a large demographic will get a much smaller response rate compared to an insurance marketing system that targets a specific niche. Let me give you an example…

Not too long ago, one could compile a list of people ages 55 to 75, with half a million in net worth or more, and income of 75,000 and above, send a direct-mail piece, and get a significant number of leads.

If you tried this today, chances are, you would get a meager response at best. Even seasoned, well-paid copywriters are having trouble squeezing out a decent response rate.

Sure, you might be thinking, anyone in the above age group with that kind of income and net worth needs insurance and financial planning. That’s true. But these people are being doused with insurance and financial services product offerings every day. Plus, nothing separates these companies from each other. However, if you target a message to a specific niche, for example, ‘pilots’ or ‘dry cleaners’, your chances of getting a good return on your marketing dollars can increase significantly.

Let me give you a marketing message example:

Here is an untargeted, average financial services marketing slogan… “How to Plan for Your Retirement”

Here is a targeted marketing message… “Attention Cessna Skyhawk Owners: FREE Seminar Reveals How To Live Debt-Free So You Can Pay Off Your Cessna Loan and Retire Earlier!

This targeted marketing message needs work because I don’t fly, and I don’t know exactly what this market needs or wants. The idea here is to get you thinking differently about your insurance marketing and hopefully uncover breakthrough marketing messages that will attract new clients to your practice.

For an insurance marketing system to have the best chance of success, it’s important to carve out a niche, find out what their needs and wants are, and create a marketing message that your niche will respond to.

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Marketing Strategies That Work: Setting The Buying Criteria

Jun 24 2023 Published by admin under Uncategorized

What if I told you there was a simple marketing strategy you could use to…

Stop prospects from price shopping
Convert more prospects to customers
Pre-empt your competition
You’d want to know about it right?

It gets even better. Because you don’t have to be a great writer… or even a great marketer… to put this strategy to work in your business.

Just so you know how powerful this particular strategy is, let me tell you a story…

Before I became a freelance copywriter, I was the sole copywriter and online marketer for a well-known home schooling company.

I’d been mulling over how to use this strategy in the business. One morning, it clicked.

I spent 4 hours writing 8 brief emails. I plugged them into our email system, posted the opt-in form on the web site, and waited to see what would happen.

The results?

Nearly 20,000 subscribers the first year and $115,168.09 in revenue.

The email series continued to produce revenue the second year, the third year, and on and on. All from less than a day’s work. Pretty amazing, huh?

The strategy I used is called:

“Setting the Buying Criteria”

A clearer way to say it is: setting the criteria by which your prospects make a buying decision.

In a nutshell, here is how it works. In your marketing material (emails, brochures, web sites, sales letters, etc.), you want to define what makes a good buying decision. And in your defining, you want to make sure that your company, product, or service is the only one that fits the definition.

This is setting the buying criteria.

When you set the criteria, you always want to do it in such a way that it excludes your competitors. They should not be able to qualify based on the criteria you’ve set.

This is why the criteria you use should always be exclusive to a greater or lesser degree.

Let me give you a quick example…

Assume for a moment you’re a car manufacturer who specializes in sports cars. One of your criteria might read like this:

“Whatever sports car you choose, make sure it has at least 250 horsepower. Any less and you’ll be sacrificing speed, acceleration, and performance, all of which are critical to the pleasure you’ll get from your new sports car.”

You’ll notice I set the criterion (250 horsepower) high enough that it eliminated some cars, but not so high that it eliminated all cars. No matter. The important thing is, I’ve narrowed the field.

As we move on, we layer additional buying criteria:

“Once you’ve found a sports car that has at least 250 horsepower, you’ll also want to make sure it has a 6-speed manual transmission. At least half the pleasure of a sports car is being in total control. An automatic transmission just won’t cut it.

“Rear-wheel drive is a must for a true sports car. It gives you the best cornering power possible, without feeling like you’re going to run off the road (as you might feel with a front-wheel drive vehicle).

“Also look for fully independent suspension, so you get the best road feel. Each wheel will move on its own, independent from the other wheels, giving you maximum traction and performance.

“Lastly, be picky about the kind of engine your sports car is equipped with. The best sports car engine is a boxer engine. It’s perfectly balanced and produces no vibration. You can set a quarter directly on the engine while it is running and it will not fall off. Plus, boxer engines sit low to the ground and provide a lower center of gravity. Boxer engines can be found in flat-4, flat-6, and flat-12 configurations.”

By shrewdly selecting these and possibly one or two additional criteria, I can make my sports car the only logical choice in a crowded market.

It’s the same with your product. If you shrewdly define the criteria for buying, you’ll create a scenario where your product is the only one that can possibly qualify. All competitive products will fall short.

Why Setting the Buying Criteria Works

Setting the buying criteria works for 3 powerful reasons:

1. You’re seen as someone who can be trusted.

By telling your prospects what they should look for when they make a purchase–or conversely, telling them what to watch out for–you become a trusted advisor.

Your prospects believe you have their best interests at heart (and you do), so they are more likely to buy your product instead of the competition’s.

2. You’re letting your prospects come to their own conclusions.

When you set the buying criteria, you’re not saying, “Buy my product because it’s got X, Y, and Z.”

Instead, you’re indirectly guiding your prospects to the conclusion you want them to reach. You’re saying, “When you make a purchase of this kind, make sure you get one with these things…”

Your prospects run down the checklist you’ve created and decide–on their own–that your product is the best choice.

3. You’re doing something different.

If you examine your competition, you will be lucky if you find even one business taking advantage of this strategy. That makes it easy for you to stand out.

When your prospects see that you’re looking out for them… and none of your competitors are… then it becomes exceptionally easy for you to turn them into customers. Prospects will be drawn to you, and will gladly give you their business.

More Examples To Illustrate Buying Criteria

I don’t know what your product is, so I’m going to use a few more examples to illustrate this process. So let’s assume you’re selling a high-end ski jacket.

Your criteria might look like this: zippered pockets, hood, removable liner, snow skirt, goggle pouch, season pass window, and a new proprietary waterproof/breathable fabric.

As you look at your competition, you find that nearly every single ski jacket on the market has “zippered pockets,” and yet this is a feature that many skiers are looking for. “Zippered pockets” alone will not set you apart, so you go further.

Now you add the “hood” to your buying criteria. There are fewer ski jackets with both zippered pockets and a hood, but there are still many.

As you layer each additional feature of your high-end ski jacket, you notice there are fewer and fewer jackets that meet all the criteria you’ve defined.
By the time you add your proprietary waterproof/breathable fabric to the mix, there is only one ski jacket still in the running. It just so happens that it’s the one you sell.

Is this starting to make sense?

If you run an accounting practice, your criteria may be: monthly statements (including P&L, trial balance, assets & liabilities, itemized expense reports, etc.), quarterly tax filing, daily backups to prevent lost data, and free tax planning twice a year.

If you sell a cleaning product, your criteria may be: kills bacteria in under 30 seconds, uses all-natural environmentally friendly ingredients, makes everything smell fresh, is packaged in an easy-to-use ergonomic container, and comes with a 90-day full money-back guarantee.

You may need more criteria; you may need less. Only you will know for your particular niche.

How to Define Your Buying Criteria

To begin defining your buying criteria, list all of the features of your product or service. Do it quickly without thinking too much. Simply write down all the different features that come to mind.

After you’ve captured all the features you can think of, review your list. Circle some of the core features that are always expected with a product or service like yours. Also circle the features that are the most unique.

Now you have the raw material you need to create a marketing piece that sets the buying criteria. The next step is in how you position these features–how you present them to your market.

This is a very important step. Position your criteria the wrong way and people will ignore you. Position your criteria the right way and new customers will flock to you.

How to Position Your Criteria

When you set the buying criteria, there are a number of ways to position them. How you position them is important, and one may work better than another for your business.

The email series I wrote for the home schooling company was positioned like this: “The 7 Essentials That Will Inspire Your Children to Learn.”

Many people (nearly 20,000 of them in the first year) subscribed purely out of curiosity. They wanted to know what the “7 Essentials” were.

With another client, I used a similar approach and wound up with “The 7 Essentials of Any Ecommerce System.” If you’re in the market for an ecommerce system, you’ll want to find out what the “7 Essentials” are. After you’re done reading, my client’s system will be your only choice.

With my copywriting services, I position the criteria inside the sales letter. As you scroll down the site, you’ll see a subhead that says, “The One Thing Your Copywriter Must Have.”

In this case, the one thing is so rare, I don’t feel the need to have a laundry list of criteria. Just the one is sufficient.

Another way to position your criteria is as a warning: “Don’t Even Think About Buying _______ Until You Read This…” or “How to Buy a ______ Without Losing Your Shirt.”

A warning is a more direct approach because it often acknowledges the prospects’ desire to purchase a particular item, but the approach can still work very well.

Joe Polish is famous in part for his method of setting the buying criteria in Consumer Awareness Guides. These little guides educate consumers about what they should look out for when they hire a carpet cleaner and other service professionals.

The possibilities for positioning your criteria are virtually limitless. Once you fully understand this strategy, you will begin to think of many ways to position your criteria.

But remember this: the most effective way to position your criteria will always be from an angle that educates and protects the consumer. You cannot say, “5 Reasons To Buy My Product.”

Yawn.

Your prospect doesn’t care about you or your product. At least not yet.

That’s why you need to speak to your prospects with care and concern, as a trusted advisor to a dear friend. This is how you reach them. So make sure that you position your criteria with this in mind.

Make Sure You Give a Reason Why

Before I turn you loose, I believe it’s important for you to understand one more thing… that is, the importance of giving your prospects a reason why.

When you list out your criteria and position them in way that appeals to your prospects, you still need to make sure–with each and every criterion–that you are giving your prospects a believable reason why it’s so important.

In my sports car illustration, I listed a reason why each criterion was important for the consumer to consider when choosing a sports car. I explained how the fully independent suspension was necessary for “maximum traction and performance.” I mentioned that a 6-speed manual transmission was important because it gives you “total control.”

If I had not given any reasons why these criteria are important for the consumer to consider, my case would have been very weak. The same holds true in real life. You must give your prospects a strong reason why.

Review your criteria. If you list a criterion for which there is no good reason why you’ve mentioned it, then it shouldn’t be included. Get rid of it or find another criterion to replace it with.

Evaluate Your Marketing

As you evaluate your marketing, ask yourself this question: Am I setting the criteria by which my prospects make a buying decision?

If you are not, it is time for you to seriously consider how you might use this strategy in your business. It takes very little time to do and it is highly effective.

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Try These Tips For Tidying Up the Direct Marketing Database

Jun 06 2023 Published by admin under Uncategorized

Don’t squander time and money trying to sell to people who aren’t there to get the message! It’s high time to clean up that database and make the most of the marketing budget, as sending mail and making calls to those who aren’t interested in your goods & services can really be wasteful.

Here are some tips of ways to clean up that marketing database.

In this day in age, we’re able to transmit a message to a possible lead with only an email or fax number. We don’t even need a name, although this is preferred as it’s impossible to personalize the message if we don’t have one. Really, what is the minimum information we need to market to someone? Consider ways to get your customers to ‘opt-in’ by giving their email address for some kind of free service, like product updates, webinars, or a free consultation. An email address is a great personal link to your customers, and this form of communication is relatively inexpensive, in comparison to print campaigns.

Do you have direct mail campaigns using the US Post as part of your marketing programs? If this list is to date and meets postal standards, this could qualify you for critical discounts on postage.

Go to the USPS site at: usps.gov to find out more about cleaning up your database records.

Search for keywords on the Internet, including US Post acronyms such as ‘NCOA’ and ‘CASS.’

Ask for fax and phone numbers, email address, and other contact info from the same organizations discovered during the search on the Internet.

Some magazines publish direct marketing lists, and often these lists are made available for purchase. Others are available for free at the back of a publication or at the publisher’s web site.

Are your marketing programs in need of additional demographic info?

Dun & Bradstreet could be a worthwhile source to check out: dnb.com.

Another is InfoUSA: infousa.com.

Also speak with staff at trade publications you place ads with; in most cases advertisers are entitled to some type of database service.

Another great way to get the info – ask directly! Use the telephone, fax machine and email to inquire about updates to your records. However, if you expect a good amount of response, your query should present a good answer to the question ‘what’s in it for me?’ People value their contact info and will not simply give it out for free. But, by gathering this info with the person’s consent, you could be initiating a profitable business relationship with them.

Ultimately, the best way to keep up a clean and up-to-date marketing list is through frequent use. Every time communication is made with your contacts, in any method, you gain the opportunity to ask a new question, gather updated addresses, and get the news from those who have gone on to a new role or moved to another company.

When sending mail, ask the audience to get in contact with you if there are any informational updates needed. Every phone call is a chance to confirm info in the file. By using these methods in your direct marketing efforts, you should be able to hone in on your customers and convert more leads into sales.

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Find Direct Marketing Prospects – How to Find Direct Marketing Prospects

Jun 05 2023 Published by admin under Uncategorized

If you want to find direct marketing prospects, you first need to believe in yourself. Then start building relationships with others who have the same beliefs as you. These relationships are really what it is all about. Listen to what your leads are telling you and try to match what your people need. What is happening in their life? What are they are looking for? Focus on their needs and not yours.

You cannot go into this business thinking about how you can get your needs and desires met. You have to think about every single person that you come in contact with. This means that when you get a lead, you need to listen to what THEY are saying and start helping them. Start building that relationship and watch it blossom.

If you are going to recruit and retain your prospects, you need to cultivate those relationships by reaching out to your people through your leadership. This is the key component to building a successful networking business.

“Alright, but HOW do I find these network marketing prospects,” you ask. Good question. While there are a multitude of ways that you can attract leads into your business, such as blogging, article writing, and Facebook, just to name a few, the most ideal way that MLM marketers have become successful is by replicating success of others. The real answer to being able to do just that, is through network marketing education.

The education will allow you to get the results that you are looking for IF you are committed to the educational program and carry out what is being asked of you. A good program will prove profitable if you do your part. What I mean is that the program will be only as good as you make it. It is like the analogy of people who join MLM programs and then blame the company for their failure.

The problem many MLM representatives fail is that many of the companies do not provide the adequate training that is needed to succeed. Most companies will tell you to just talk to your friends and family, coworkers, and then you can sit and watch your business grow. The problem is that while you may get a few people to join up, the majority of these people who run their business this way do not get very good results.

If you take a totally different approach using a mentor, you will fare 100% better because you will have someone who is literally guiding you through the very specific steps needed to market your business. Trying to convince people to join your business is a waste of time for most people. This is because of the simple reason that blasting everyone with your marketing message means that you are marketing to a lot of people who are not interested in what you have to offer. Therefore, this should not be your focus.

Creating your MLM success will result in targeting a very specific group of people who already want what you have. Bottom line is this: there is an easier and much more effective way to add more MLM reps to your business and it has absolutely nothing to do with chasing your friends or family. Get the education by using a mentor. Taking action with this simple step has the potential to dramatically changing your business and bringing you the results you are looking for.

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Developing Passive Sales For the Network Marketing Business

Jun 04 2023 Published by admin under Uncategorized

One of the primary challenges for the new network marketer is “How do I get started?”

I’m going to outline several strategies using the tools and resources that we make available at Mystic Wolf Press. One point that I want to stress – There are over 6 BILLION people in the world and we can’t sell all of them. YOU are going to be experiencing a growth process with your new business and you are going to spend resources on the wrong people at times. You’re also going to occasionally, especially in the beginning, lose a sale from one of the ‘right’ people because you simply didn’t have the expertise or experience to handle the objections or close the sale.

Don’t beat yourself up over this. It’s all a part of the process and it’s important to remember that very few people are good at this when they first start out. You’ve embarked on a journey to become more and learn more, so your failures are going to be part of your process.

In this section we’re going to be looking at Passive Sales and Direct Sales. Passive Sales are what happens when a person follows your link back to your online catalog and then buys a product. Direct Sales are when you meet with a person face to face and sell them a product. Most people are uncomfortable with direct sales and find it inordinately hard to get started, usually because of a combination of negative attitudes and fears, which we’ll address later.

It’s vitally important at this point that you simply get started. One of the good things about the way I’ve set up the Mystic Wolf system is that you can be developing passive sales through your website while you are learning the Direct Sales business. In fact, it’s possible to actually develop a very good income through passive sales without ever seeing another person face to face.

I don’t encourage limiting yourself this way as I think the lessons learned from becoming a good salesman can benefit every part of your life. At the same time I recognize that some people simply aren’t ready to get into Direct Sales and I want to make it as easy as possible for a person to benefit from passive sales.

There are some interesting possibilities for developing passive sales. Thanks to the internet it’s possible that you could develop a thriving business without ever leaving your computer. One reason that I created the passive sales section of Mystic Wolf is so that people who want to work from home in remote areas can also take part and build up a great income.

Developing a Passive Sales Market

Using the tools we provide you can begin generating passive sales almost instantly on the internet by driving people in to your Mystic Wolf online catalog. Developing a strong passive sales market will allow you to make money even while asleep! I don’t know about you but most of the conventional jobs that I’ve worked have objected (strenuously and repeatedly in some cases) to my sleeping while “on the clock”. This alone is reason to build up your passive sales market, as far as I’m concerned.

Below are some ways that you can do this;

One thing to remember here – the URL for your Mystic Wolf online catalog is your link to profits and effectiveness. It should always be included on every email, business card and discussion group posting that you make from now on.

o Post Articles – I’ve made available several articles that sales team members can post around the internet. These articles have useful information that anyone can use. They also have a space where you can post a link back to your Mystic Wolf Catalog webpage. I encourage everyone to post our articles on internet discussion groups, to e-Zines and newsletters and through online PR services. Every member of the Mystic Wolf Sales Team has the authority to post these articles anywhere that they can find an outlet. The only caveat is that the articles MUST be posted in their complete form with all of the author’s information and links intact. There is a space at the bottom of each article in which to insert your weblinks to your Mystic Wolf Catalog. Anyone caught violating this will be deleted from the program and will forfeit all outstanding commissions. I take perjury, plagiarism and copyright violations very seriously.

o Use Online PR Services – There are a number of online PR services that you may use for free. We’ve even posted Press Releases that you may send out to as many PR outlets, including newspapers and magazines, as you like. There is a list of these in the Resources section in the back of this manual.

o Online Classifieds – I’ve had interesting success using online classified. It can be a bit time consuming until you develop a system, but there are literally thousands of newspapers, magazines and online groups that offer free classified ad space.

o Amazon.com – I encourage everyone to set up an Amazon.com Marketplace account and post Mystic Wolf Press products for sale through the auctions. There are some interesting ways to use Amazon. If you look closely you’ll even see that I’ve written reviews for other people’s books and included my website URL in a very visible way. At this point all Mystic Wolf products are listed on Amazon.com so by simply following their directions you should be able to post our items easily and quickly. Remember that you must have the item in-stock, on-hand and ready to ship within 24 hours to use Amazon Marketplace.

o Amazon “Listmania” and “So You’d Like to” guides – Amazon has other great tools as well. Once you learn how to display your URL in your signature line at Amazon you can begin spreading it all over their system. Listmania lets you connect Mystic Wolf products to other similar products in the Amazon system. I heartily encourage everyone to make full use of this. You may also create “So You’d Like to” guides from the articles that I’ve posted for sales team dissemination. This article list will continue to grow as we add new books and new authors.

o Online Communities – There are a vast number of online communities where you may post and get involved in discussions about meditation, spirituality, martial arts or any other subject that Mystic Wolf publishes. Get creative and look for ways to join in without just making a sales pitch. Most of us do that anyway right? Now you can do it and add the URL for your online catalog.

o Using flyers and posters – There’s much more to passive sales than just using the internet. Always carry a pad of Mystic Wolf flyers with you wherever you go. Make sure that you’ve followed the directions for printing your contact information label and have all of your flyers labeled. You’ll find endless opportunities to post these on bulletin boards and, with permission, even tape them in store windows. These flyers are available through our Distributor’s Resources website. They are professionally designed and available cheaper than you can print them yourself. The only reason that I discourage people from printing them at home is because then your final product looks like it was printed at home. Trust me on this, I’ve done way too much of it.

o Your Business Card – Your Mystic Wolf Press Independent Sales Rep business card is an extremely cheap resource that you can leave on bulletin boards, on counters in stores and pretty much anywhere else. Our cards are double sided and have a Mystic Wolf product on the back side, so it can be a stand alone advertisement for your online catalog and your business.

o Harmony Magazine – Leave copies of Harmony Magazine in every doctor’s office, library, on every store counter and in every other location that will let you. Make sure that you’ve labeled each copy with your contact information label.

o Bookmarks – Bookmarks are available through the Distributor’s Resources webpage and I encourage everyone to get some. These are even cheaper than business cards and people will pay more attention to them. I encourage people to leave them in library books, on the counters at bookstores and stuck to bulletin boards. While bookstores generally frown on this, I have heard of people who’ve had great success by slipping bookmarks into the books in metaphysical and self-help sections.

As I’m sure you can see the options for passive income are literally limitless. With a little creativity you’ll find how to make each of these options work for you. You’ll also find many new options and I encourage you to share these on the Sales Team Discussion groups as well as with your downline.

© 2006 Robert Morgen. This article may be used by anyone, anywhere as long as the author’s bio and links are included.

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Bull Market – Oil Stocks Vs Direct Participation Funds

Jun 03 2023 Published by admin under Uncategorized

Oil stocks and direct participation funds have some key differences. Each offer investors different benefits, and depending on your situation, you may have reasons to choose one or the other. First, it is worth mentioning the differences between a bull and bear market, and how market changes affect investing strategies.

There are two types of market ‘trends’: a Bull Market and a Bear Market.

A bull market is usually a sign of investor confidence, but more importantly, it means that the oil companies (and other companies, too, but this is about oil & gas) have capital. One of the greatest challenges that smaller public oil companies have is funding and capital.

If you have ever purchased oil stock shares, you may have ended up with a loss if the company couldn’t complete funding a project. Oil stocks are good in a bull market, with a lot of capital, but if the market shifts, then the flurry of investors that cash out their stocks could leave the oil company bankrupt, as most of their cash assets have already been spent on drilling expenses.

In a Bear Market, the ratio of sellers to buyers is often greater, with investors capitalizing, or cashing out, their investments. This is very bad for oil & gas companies, which is why most of today’s oil companies use direct participation funds. With a direct participation fund into oil, investor money is secured by working interest in the program. The company is then free to plan and use capital more efficiently and effectively, leading to increased production, and ultimately: profits.

By far the best benefit of oil & gas funds is the tax advantages. Investing money into public companies and stocks gives you shares, but with private oil investments, you get to write off 85%+ of your investment. This may be why 96% of the oil wells in Texas are drilled by independent (private) companies.

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Opt In Direct Email Marketing – How to Succeed

Jun 02 2023 Published by admin under Uncategorized

Opt In Direct Email Marketing – How to Succeed

Opt in direct email marketing is the action of using email marketing to its fullest, directly contacting willing subscribers who have opted in to your email list at some time in the past.

Opt in direct email marketing is probably one of the best ways to create a long term income online, and I think that sometimes new marketers start building their list far too late in the game because they are too interested in making the quick buck. It takes a few months generally to start making much money online anyway, so you might as well do it right from the very beginning.

So how to you use opt in direct email marketing to become wildly successful online?

1) Put an opt in email box on every web page you have

2) Create a squeeze page (a web page designed just to collect email addresses and names via an opt in email box) and use it for all your marketing

3) Learn to write opt in email marketing copy. This is a skill that has to be learned. Study sales copy, buy a sales copy course or an email writing course. Read the course, then practice the course. Write out some of the emails by hand. This exercise will be well worth your time. You simply must master the art of writing emails id you are going to succeed in opt in direct email marketing.

4) You must track every email title and content you send out for open rates, click through rates, and purchase rates, to be most effective at opt in email marketing.

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5 Most Common Direct Mail Mistakes

May 27 2023 Published by admin under Uncategorized

There’s nothing worse than witnessing your money being wasted on a direct mail campaign that just didn’t get your phone ringing or send customers through your door. When it happens, it’s likely not the direct mail delivery method, but your actual campaign that flopped. Here are the five most common mistakes most businesses make.

1. Your direct mail list targeted the wrong customer: Not spending enough time and money on the list itself that targets your best type of consumer is a major campaign deal-breaker. Quite often we throw a campaign together without a thought to what kind of marketing list we are going to use. We find out later that the direct mail piece, the message and the call to action was perfect but the list, which we rushed to purchase without checking the validity and the integrity of the list broker has let us down.

Due your diligence and find a reputable list broker and explore the quality of the list. The types of consumers on the list can sometimes change the direction of what kind of marketing message you are going to use if you happen to find another target market ready to buy your product or service.

2. Your direct mail campaign wasn’t tested: Testing your campaign is a necessity. More than half of our customers will give us their direct mail campaign, the list and then fail to provide us with some parameters on changing how the mailing piece looks. There are so many things to test such as the color of the envelope, size of the piece, the message, making it lumpy and so on.

To test the headline, the direct mail piece design, the overall message and power of the call to action, put yourself in the mindset of your customer and be a test junkie. You will find you will be consistently doubling and tripling the money brought in on a campaign when you test the effectiveness of the campaign.

3. Your direct mail campaign didn’t separate features from benefits: Stress the benefits to the customer in your marketing message as opposed to the features of your product or service. The customer does not care about the fancy features of your product. As a matter of fact, they do not have the time to listen to how great you are; they want results. What kind of results can your customer achieve by using your product?

Features are the objective facts about your product or service (size, color, appearance, usability) while benefits state what the product or service does for a customer (makes money, saves money, heals, saves time, etc.) Make sure you clearly tell your readers what your product or service can do for them and how they will benefits from using it.

4. Your direct mail campaign didn’t have a call to action: Even if the intent of your campaign is to reach potential customers and make them aware of your product or service, you still need to have an offer. What is a campaign good for if you do not have an offer? Even just asking for the order in your message is good enough to get you results.

Your readers need to be prompted to take action and it’s your job to offer the right incentive for them to do so. Research what kind of offers you are going to make and be sure it is compelling and benefit driven.

5. Your direct mail campaign was a one-time deal: On average, people need to see or hear an advertising message seven times before they take some sort of action. Mailing out a campaign just once doesn’t do the trick. It’s called a “campaign” for a reason and entails multiple mailings to be the most effective. It’s not your customer’s job to keep your information and recall it when they need it; it’s your job to always be in front of them.

Be sure to follow-up with your potential customers, either by multiple direct mailings or phone calls or a combination. It’s important to time your campaign well and stay top-of-mind, especially when your customer is in need of your product or service.

A direct mail campaign is an investment with the potential for great returns. Don’t make the common mistakes many businesses do. With a winning marketing combination and the right tools and messages, your campaign can come out shining.

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Direct Response Marketing

May 26 2023 Published by admin under Uncategorized

There are plenty of marketing strategies that exists today. It is just up to the budget or marketing objectives on which kind of strategy to choose from. One intriguing kind of marketing strategy that is still making waves nowadays is the direct response marketing.

So what is really direct response marketing? Just like any kind of marketing, it is a strategy that promotes the product and service and entices prospective buyers to purchase it. The only thing that differs from other kinds of marketing strategy is that it requests a direct response from the people that are approached. The good thing about this kind of marketing strategy is that it will give companies direct reply and that alone is an advantage because the business can quantify the response directly. With this result, an action plan can be drawn out so that optimum result would be achieved.

Books and other references online cite that there are four characteristics for this kind of marketing. 1st characteristic is it gives out an offer. This is not unique for this strategy but rather common for all marketing strategy. 2nd characteristic is that it gives out information. This characteristic also applies to almost all marketing strategy. The 3rd characteristic invokes a call to action. This characteristic is unique for this type of marketing because it compels buyers to make a decision on the spot. The last characteristic is that it provides the avenue for the reply. The avenue can be in the form of toll free number, email or website.

The best example for this type of marketing is the direct response TV commercials. This type of advertisement has been going on and has proven to be quite effective due to the large market who is watching TV.

There is another example that is quite making progress. It is through the use of the internet. Videos are uploaded to video hosting site and then embedded to the company website. These are making a profit nowadays because of its cost effectiveness and its ingenuity. Compared to direct response TV commercials, this is only a fraction of the cost because usually video hosting sites are free to use. This avenue is making a hit because almost everyone is using the internet. The market for the internet is global rather that of direct response TV commercials wherein it is limited to the frequency of the TV station. It has been projected that this kind of marketing will surpass that of any type of infomercial or any type of telemarketing.

The technique for this kind of marketing in order for it to be successful is that it must be one of a kind and it must stand out among the rest. This marketing must also target a specific market so that the offer or the information being disseminated match the wants or needs of the buyers. It does not also hurt if the graphics or the content is of best quality so that it would make it more appealing. Following these simple steps will make this marketing strategy click and rake in rewards for the company.

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